Competition in the retail space is fierce today than ever before. It’s expected to be stiffer in this coming Black Friday and Cyber Monday shopping season and beyond. That means that retailers have to be on their A game to be able to capture the tons of customers who are anxiously waiting for this period. For a retailer to stay ahead of the competition, they must initiate strong marketing campaigns to get their black Friday 2017 deals moving. One sound marketing strategy is email marketing. That being said, here are 4 powerful email marketing tips to ramp up your Black Friday sales:
a) Use different content types in your Black Friday specials email marketing campaigns
Shoppers consume information in a variety of ways. For example, some people have poor reading habits, so they prefer video or audio. Others like to read, so they prefer text-based content. Ensure that you use all types of content your emails to cater to the various consumer content consumption habits.
b) Keep the Black Friday sales emails short but comprehensive
The new generation of shoppers has a shorter attention span. So if you’re sending out text-based emails, ensure they are short and to the point. They should communicate your pre-Black Friday sales offers, including Black Friday and Cyber Monday deals. Also, make sure to use the required tone that aligns with your target market demographic. While professional tone may be appropriate for corporate sales emails, retail outlets gravitate towards friendly or personal tone. The tone shouldn’t be so friendly that it looks like you’re writing to a friend. It should be friendly and personalized and engaging while communicating your Black Friday deals such as pre-Black Friday flash sales and Black Friday coupons and discounts comprehensively.
c) Make a point to proofread your black Friday sales emails before sending them out
Also, make sure to proofread your email at least 3 times to ensure it’s free of spelling and grammatical errors. It’s so disgusting to find that your email has grammatical errors when you’ve already sent out more than 3, 000 emails. It could even erode customers’ confidence in your products.
d) The anatomy of your Black Friday sales email should be attractive
A typical example is when you open up your email and find your mom’s email and a friend’s email. You will undoubtedly open your mom’s email first. The same applies to email campaigns. The more personalized your emails are, the faster customers will open them. So, ensure emails feature such as from, subject and much more are highly personalized. You should include the retail store’s name, beautiful logo, your name and a short but magnetic message in your emails to make them attractive and personalized.